Hydrogen Fuel Cell Launch

This wasn’t just a car launch. This was about Toyota leading a conversation around hydrogen fuel technology and inspiring Americans to embrace an unknown alternative to the way we drive. 

First, we built a dynamic web experience that engaged, educated and inspired drivers to “leave their mark” of support for hydrogen fuel by signing up to be among the first to pre-purchase the new Toyota Fuel Cell vehicle. 

We then released a content series called ‘Fueled by Everything’, which garnered news media exposure in the millions. By the end of the campaign, we had obliterated our sign-up target by 400%.

“Michael J. Fox and
Christopher Lloyd
commercial trumps ‘Back
to the Future Day’ itself”